The HIMSS HIT Buyers Study, recently conducted in December 2023, provides insightful data on the evolving landscape within the Healthcare IT Buying Journey. Get insights on how to best optimize your marketing strategies based on the most recent feedback from Healthcare IT decision-makers.
In this study, you will:
Gain the latest insights on the Healthcare IT buying journey
Learn how the buyer collective in healthcare is changing
Gain knowledge on the length of the buying cycle for technology investments
Learn where to focus your marketing efforts in 2024 and beyond by understanding what types of content are trusted most by decision-makers when considering tech investment(s)
