Learn where your peers are in their ABM journey and see how you compare
Register to attend the webinar and receive the white paper on June 26th.
Health Launchpad and the Healthtech Marketing Network recently completed a study on ABM adoption across the healthcare technology industry.
On June 26th, we will host a webinar to present the findings in an exclusive webinar. Panelists Stacy Sand, Vice President of Marketing & Communications at Get Well, and Samantha Downing, Senior Vice President of Marketing at Koa Health, will join Adam Turinas, Health Launchpad CEO, to discuss the adoption of ABM in healthcare technology.
In this session, you will learn:
Current State of ABM Adoption and Experience
How ABM is Being Adopted Resources
The Role of Technology and Data in Enabling Effective ABM
Strategies for Scaling ABM Programs
How To Build Best Practices for Sales and Marketing Alignment
About The State of ABM in Healthcare Technology White Paper
So, where is our industry in adopting ABM?
To help us answer this, we spoke with 40 healthcare technology marketing leaders to understand where they are on their ABM journey.
These 40 marketing leaders are all members of the Healthtech Marketing Network, a private community for CMOs, VPs, and Marketing Directors for healthcare technology firms.
In this report, we will share what we have learned. The aim is to give you a sense of where your peers are in adopting ABM, how it is being used, how others have begun their journey, and what it takes to be successful.
