Health Launchpad and the Healthtech Marketing Network recently completed a study on ABM adoption across the healthcare technology industry.
On June 26th, we will host a webinar to present the findings in an exclusive webinar. Panelists Stacy Sand, Vice President of Marketing & Communications at Get Well, and Samantha Downing, Senior Vice President of Marketing at Koa Health, will join Adam Turinas, Health Launchpad CEO, to discuss the adoption of ABM in healthcare technology.
In this session, you will learn:
To help us answer this, we spoke with 40 healthcare technology marketing leaders to understand where they are on their ABM journey.
These 40 marketing leaders are all members of the Healthtech Marketing Network, a private community for CMOs, VPs, and Marketing Directors for healthcare technology firms.
In this report, we will share what we have learned. The aim is to give you a sense of where your peers are in adopting ABM, how it is being used, how others have begun their journey, and what it takes to be successful.
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