--- title: Virtual Summit Event Page --- ![Website_banner-01 v2-01](https://go.healthlaunchpad.com/hs-fs/hubfs/Website_banner-01%20v2-01.png?width=2000&height=590&name=Website_banner-01%20v2-01.png "Website_banner-01 v2-01") View the Recordings --- ![Demand Gen](https://go.healthlaunchpad.com/hs-fs/hubfs/Demand%20Gen.jpg?width=1237&height=824&name=Demand%20Gen.jpg "Demand Gen") [View](https://streamyard.com/watch/fMHf3dCxGNnP) **The Evolution of Demand Generation** A major shift is happening in how technology organizations engage prospective buyers. The shift from quantity to quality is on! In this session, you will learn new ways to build trust with buyer groups, the best practices of ABM technologies, tactics, and tools being implemented, and how this is being operationalized. ![Brand Building](https://go.healthlaunchpad.com/hs-fs/hubfs/Brand%20Building.jpg?width=1000&height=667&name=Brand%20Building.jpg "Brand Building") [View](https://streamyard.com/watch/kWRNMEuBJsAy) How to Build Brand, Reputation and Authority In this session, the panel discusses how to build authority through thought leadership, promote corporate citizenship, and provide advice on harnessing digital identity (LinkedIn/Twitter/Facebook) for employee advocacy. This will include ideas and best practices in social media, PR, and working with analysts. ![B2B Sales](https://go.healthlaunchpad.com/hs-fs/hubfs/B2B%20Sales.jpg?width=1000&height=667&name=B2B%20Sales.jpg "B2B Sales") [View](https://streamyard.com/watch/8Kb2iiScC8tj) **Using ABM to Drive Complex B2B Sales** In this panel discussion, leading ABM practitioners shared real-world experiences on why ABM should be a priority, what it looks like when it's working well, and key things to consider. This brings to life how ABM can work in practice to identify in-market organizations, understand their behavior, engage and convert them on their own terms. ![Go-To-Market](https://go.healthlaunchpad.com/hs-fs/hubfs/Go-To-Market.jpg?width=1000&height=667&name=Go-To-Market.jpg "Go-To-Market") [View](https://streamyard.com/watch/jgzyEiQ5kjzp) Building a GTM Engine How do you build a Go-to-market engine that operates beyond expectations? The panel discusses how sales and marketing can be structured to be most effective, how to solve alignment issues, what processes are critical to success, and what tools and technologies make the engine hum. ![AI](https://go.healthlaunchpad.com/hs-fs/hubfs/AI.jpg?width=1000&height=667&name=AI.jpg "AI") [View](https://streamyard.com/watch/J2KSt6rfjmU8) Using AI to Transform Your Marketing Casey Meehan will show you how to use Generative AI tools across in sales and marketing to boost productivity. This includes writing better and more personalized emails, improving and generating more content, creating better social posts, integrating with your marketing and CRM platforms using Zapier and much more. ![Next Steps](https://go.healthlaunchpad.com/hs-fs/hubfs/Next%20Steps.jpg?width=1000&height=667&name=Next%20Steps.jpg "Next Steps") [View](https://streamyard.com/watch/RNsbEFWySiRt) That’s a wrap! A quick virtual chat to discuss what we learned, what blew your mind, and what actions you can take starting Monday. Speakers and Panelists ![VSP-Speakers-and-Panelists-7-1](https://go.healthlaunchpad.com/hubfs/Imported%20sitepage%20images/VSP-Speakers-and-Panelists-7-1.png "VSP-Speakers-and-Panelists-7-1") Bob Abrahamson Chief Marketing Officer, pCare ![VSP-Speakers-and-Panelists-Bob](https://go.healthlaunchpad.com/hubfs/Imported%20sitepage%20images/VSP-Speakers-and-Panelists-Bob.png "VSP-Speakers-and-Panelists-Bob") Bob Blount Principal, Health Launchpad ![VSP-Speakers-and-Panelists-Trina](https://go.healthlaunchpad.com/hubfs/Imported%20sitepage%20images/VSP-Speakers-and-Panelists-Trina.png "VSP-Speakers-and-Panelists-Trina") Trina Claggett VP of Marketing and Business Development, SpinSci Technologies ![VSP-Speakers-and-Panelists-Cathy-F](https://go.healthlaunchpad.com/hubfs/Imported%20sitepage%20images/VSP-Speakers-and-Panelists-Cathy-F.jpg "VSP-Speakers-and-Panelists-Cathy-F") Cathy Finley Senior Vice President, Marketing & Product Management, Dr. Evidence ![VSP-Speakers-and-Panelists-Hanneh](https://go.healthlaunchpad.com/hubfs/Imported%20sitepage%20images/VSP-Speakers-and-Panelists-Hanneh.jpg "VSP-Speakers-and-Panelists-Hanneh") Hannah Drake Account Director, healthlaunchpad ![VSP-Speakers-and-Panelists-Patt](https://go.healthlaunchpad.com/hubfs/Imported%20sitepage%20images/VSP-Speakers-and-Panelists-Patt.jpg "VSP-Speakers-and-Panelists-Patt") Patty Enrado Senior Director of Client Content Development, HIMSS ![Matthew-Carollo](https://go.healthlaunchpad.com/hubfs/Imported%20sitepage%20images/Matthew-Carollo.jpg "Matthew-Carollo") Matthew Carollo Sr Director Sales Enablement, HIMSS ![VSP-Speakers-and-Panelists-Kelly](https://go.healthlaunchpad.com/hubfs/Imported%20sitepage%20images/VSP-Speakers-and-Panelists-Kelly.png "VSP-Speakers-and-Panelists-Kelly") Kelly McDermott MBA, Chief Marketing Officer, Caregility ![VSP-Speakers-and-Panelists-Justin](https://go.healthlaunchpad.com/hubfs/Imported%20sitepage%20images/VSP-Speakers-and-Panelists-Justin.jpg "VSP-Speakers-and-Panelists-Justin") Justin Metz Content Lead, healthlaunchpad ![VSP-Speakers-and-Panelists-Casey](https://go.healthlaunchpad.com/hubfs/Imported%20sitepage%20images/VSP-Speakers-and-Panelists-Casey.jpg "VSP-Speakers-and-Panelists-Casey") Casey Meehan AI for Marketing Expert, Blazing Zebra ![VSP-Speakers-and-Panelists-Person-1](https://go.healthlaunchpad.com/hubfs/Imported%20sitepage%20images/VSP-Speakers-and-Panelists-Person-1.png "VSP-Speakers-and-Panelists-Person-1") Ben Person CEO, Tenon ![VSP-Speakers-and-Panelists-Lucy](https://go.healthlaunchpad.com/hubfs/Imported%20sitepage%20images/VSP-Speakers-and-Panelists-Lucy.jpg "VSP-Speakers-and-Panelists-Lucy") Lucy Railton VP of Marketing, Drummond Group ![VSP-Speakers-and-Panelists-Adam](https://go.healthlaunchpad.com/hubfs/Imported%20sitepage%20images/VSP-Speakers-and-Panelists-Adam.png "VSP-Speakers-and-Panelists-Adam") Adam Rosenberg Sr Director of Marketing, RxLightning ![VSP-Speakers-and-Panelists-Kaycee-Kalpin](https://go.healthlaunchpad.com/hubfs/Imported%20sitepage%20images/VSP-Speakers-and-Panelists-Kaycee-Kalpin.jpg "VSP-Speakers-and-Panelists-Kaycee-Kalpin") Karsten Russel-Wood Chief Marketing & Experience Officer, Equum Medical ![1632173072246](https://go.healthlaunchpad.com/hubfs/Imported%20sitepage%20images/1632173072246.jpg "1632173072246") Matthew Piette Cheif Marketing Officer, LHP Communications ![VSP-Speakers-and-Panelists-Turinas](https://go.healthlaunchpad.com/hubfs/Imported%20sitepage%20images/VSP-Speakers-and-Panelists-Turinas.png "VSP-Speakers-and-Panelists-Turinas") Adam Turinas CEO, Health Launchpad